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We help industrial B2B companies build strong marketing foundations for sustainable growth.

We're a specialist industrial marketing agency. We work alongside B2B SMEs to develop actionable marketing strategy, planning, processes and software. And support them during implementation to maximise marketing performance.

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Industrial marketing expertise

We've worked with Industrial SMEs for almost a decade, providing marketing consulting across manufacturing, engineering and construction.

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We help businesses with growth goals: revenue, profitability, effectiveness

A lot of industrial companies we work with have revenue growth as one of their primary business and marketing goals - whether through a new product or service launch, geographic expansion, or via an acquisition or merger. 

Others are more focussed on growing in profitability or operational effectiveness, often due to changes in competitive or market conditions, the need to improve customer alignment or a timely opportunity to optimise performance.

To help them achieve these goals, we work across the entire customer journey: marketing, sales and customer service. And align all we do to the purpose and direction of the business.

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WHO USES OUR SERVICES?

Businesses in need of more strategic marketing expertise, guidance & support

Management Teams

Our clients are led by the owners and/or a leadership team with a solid grasp on business management. Yet these managers are generally time-poor and would benefit from having someone outside the business to:

  • shape the strategic framework
  • be a sounding board for management
  • deliver a cohesive marketing plan
  • guide the marketing initiatives
  • review and optimise performance

Marketing Teams

Most industrial businesses have limited in-house marketing resources. Sometimes they have a senior marketer to lead their marketing, yet this person is regularly swamped by operational demands. In such cases, they and their team can benefit from another senior marketer to:

  • collaborate with on project planning
  • bounce ideas and provide expertise
  • help them get out of the weeds and be more strategic
  • ensure momentum on the priority initiatives.
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What is Marketing?

3 marketing truths that define us

#1  Marketing is the whole business, as seen from the point of view of its final result, i.e. the customer

#2  Marketing is more than just “digital" and promotional activity

#3  Marketing is not shoot-from-the-hip tactics

 

How we do Marketing

The State of Industrial Marketing

Industrial businesses need robust marketing strategy more than most

 

The average industrial business tends to lag behind other sectors when it comes to marketing capability. Subsequently marketing is less impactful, out of sync with sales, and marketing effectiveness is often not able to be measured well.

In an increasingly complex and digitised world, it is more important than ever for businesses to understand their market, structure a strong brand position and develop a strategy for success.

 

There's an upside though!

The great news for industrial businesses in this position is that applying a robust marketing process can readily deliver quantifiable results in the short term and sustained gains into the future.

RESOURCES

Marketing articles, tools and templates

Over 20 years of industrial marketing expertise, distilled into readily useable content.

The 3 forgotten Ps of marketing

In this fourth instalment of our series on marketing planning for industrial companies, we’ll be int...
Marketing Planning Tactics

Marketing strategy — the pivotal point in planning

For this third post on preparing an actionable, effective, and measurable marketing plan for 2023–24...
Marketing Strategy

Marketing Diagnosis: looking back to power forward

Welcome to the second post in our weekly industrial marketing series to help you prepare an actionab...
Marketing Planning Marketing Audit

What is Marketing?

Why should you even ask the question: What is marketing? Because if you want to either: start market...
Marketing Planning B2B Industrial Marketing

Get marketing-ready for FY24

Running out of time to do your marketing plan before the new financial year kicks off on 1 July? In ...
Marketing Planning

How much should industrial companies budget for marketing?

Marketing budgets are frequently the last thing on a business owner’s mind in the industrial sector....
Marketing Budget B2B Industrial Marketing

Why industrial businesses need robust marketing

Industrial businesses are behind the eight ball On average, industrial businesses tend to lag behind...
Marketing Planning B2B Industrial Marketing

Why HubSpot is a good fit CRM for industrial orgs

Deciding to get a new CRM for a business is rarely something that management teams look forward to. ...
Marketing Software HubSpot