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We help industrial B2B companies build strong marketing capability for sustainable growth.

We're a specialist industrial marketing consultancy. We work alongside B2B SMEs to develop solid marketing foundations and a viable path toward growth: with marketing strategy, planning, processes and software; and implementation guidance to maximise marketing performance.

We've worked on growth strategies for more than 50 brands over 20 years.

Our marketing expertise has been forged with Industrial SMEs in manufacturing, engineering, and construction (sometimes a combination of all three), with revenue ranging from $2M to $200M and who are predominantly B2B oriented.

This diverse experience across companies with different business models, market position and growth trajectories is the source of fresh perspectives and unique insights that we bring to all our clients.

Who we work with

We work with industrial businesses who have one or more clear growth goals – often top-line revenue growth, but also businesses who are focused on growing bottom-line profit and/or growing in marketing capability and effectiveness. Read More...

What's our Approach
We build business-aligned marketing strategy: starting with discovery and diagnosis; concluding in an actionable marketing plan. We work alongside internal marketing teams and/or agencies to support implementation of the plan. We work with management teams to continue developing in-house marketing capability and strategic planning. Read More...
What makes a Good-Fit Client?
A successful client partnership - one that experience shows we're the most successful with - is one that ticks several boxes in our list of ideal client attributes. This isn't a hard and fast rule, but a guide to help you consider whether we might be right for each other. Read More...
  • 100% Industrial
  • Strategy 1st (always)
  • Empower for Independence
  • Proven Playbook

What defines us? Firstly, we're 100% Industrial

We're focused on helping B2B industrial businesses (and businesses who service this sector) to become leaders in their market.

And we've come from industrial backgrounds ourselves and are embedded in the sector still.

We always put Strategy before Action

Marketing is more effective when you get the foundations right first, just as you would when constructing a building. In marketing, this involves a well-defined strategic plan, founded on clear market insight.

Only then can you implement an effective, sustainable marketing tactical plan. And build out the structure and capability needed to scale as the business grows.

We empower you to take the lead

We don't want businesses to be dependant on us forever. Our goal is to educate and upskill our clients' teams to be able to lead with confidence and effectiveness.

We want to see a more vibrant manufacturing and industrial sector, filled with market-oriented businesses and high performing, marketing-led growth strategies.

We use a proven marketing playbook

We've refined our marketing playbook over the past 20+ years of our professional experience in the industrial sector, and drawing on some of the best leaders in this sector. 

We haven't made up our own trademarked, unique, unicorn process - we simply work to a rigorous yet flexible process that has proven itself many times over.


Do we sound like a good fit? Let's connect.


Wait... so what is marketing exactly?

A lot of marketing agencies (which we are not) are focussed on digital marketing - on promotional activities in other words. They talk a lot about marketing strategy too, but it is often in the context of their digital marketing expertise.


As marketing consultants, when we're speak of marketing strategy and planning, we're talking about the whole process:

  • the market analysis and performance diagnosis that comes first to get a clear picture of where your business is at
  • the strategic targeting, positioning and objectives that provide a clear, quantifiable direction
  • the tactical plan, incorporating not just the promotional activities, but also product, distribution and pricing.
  • the resourcing of the plan, including  budgeting, people, software, agencies.

This is what we help build. And we do it in a way that isn't overwhelming and doesn't require your business to stop.


More on the topic of Marketing

Articles and insights from our Blog.
Traditional marketing strategy meets modern tech.

What is impressive with Brucey is a practical, measured approach to the use of tech, alongside proven strategies - to build confidence with tech platforms, which today are core to all our sales and marketing.

Ken NockGeneral Manager
Year-on-year key metric growth.

We faced immense challenges and limited resources. Brucey developed the marketing strategy and executed plans to reinvigorate the brand.

Graeme SmithGeneral Manager
Smart, informative, savvy.

We have loved working with Brucey - they're exactly what we were looking for. We couldn't have achieved the success we had without them.

Nicole StranoDirector
Strategy + Innovation.

I strongly recommend Brucey for any services related to marketing strategy advisory, marketing planning and implementation support.

Alessandro MeucciDirector