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a large factory with lots of different machines in production lines, including conveyors, CNCs, etc

Strategic know-how for
industrial business growth

A marketing consultant with the industrial expertise to understand your business.
A strategic framework to maximise go-to-market performance and market leadership.
A flexible partnership for growing, innovative SME-sized businesses.

The Strategic Blueprint
Our Approach

Growing Pains?

Most SMEs run lean operations. They lack capacity in their team – with the required strategic marketing expertise – to develop and direct their plans for growth and performance improvement. 

Successful launch of new products and services Validating customer alignment and product-market fit, then developing and implementing launch plans.  
Expanding to new markets: industries, regions... Assessing new market opportunities and the relevant business models and go-to-market strategies for success.  
Stuck on a performance plateau (or sliding backwards) There are many things you could do, $s you could spend, but uncertainty over what will yield positive results.  
Preparing for a merger or acquisition Auditing one or both businesses, identifying synergies, issues and planning for growth.  
Lacking alignment across the customer journey Marketing, sales and service/support teams not working together as an effective customer-oriented machine.  
Process and automation for productivity gains Optimising sales and service processes. Utilising a CRM and integrating software systems.  

How do you solve these challenges?

FIND AN EXPERT WHO CAN PARTNER WITH YOUR BUSINESS

A strategic marketing consultant (virtual CMO) with the industrial expertise and senior leadership capability you need to develop your business. 

ADOPT A MARKETING-LED FRAMEWORK FOR GROWTH

A strategic approach that can strengthen your go-to-market performance, marketing capability and market leadership. 

THAT'S WHERE WE COME IN

We've partnered with 50+ brands over 20+ years, to develop and deliver growth outcomes.

Brucey is a niche marketing consultancy led by David Leahy.

Our marketing expertise has been forged with Industrial SMEs in manufacturing, engineering, and construction (sometimes a combination of all three), with revenue ranging from $2M to $200M and who are predominantly B2B oriented.

This diverse experience across companies with different business models, market position and growth trajectories is the source of fresh perspectives and unique insights that we bring to all our clients.

Are we a Good Fit?

We work with industrial businesses who have one or more clear growth goals – often top-line revenue growth, but also businesses who are focused on growing bottom-line profit and/or growing in marketing capability and effectiveness.

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Our Approach

We build business-aligned marketing strategy: starting with discovery and diagnosis; concluding in an actionable marketing plan. We work alongside internal marketing teams and/or agencies to support implementation of the plan. We work with management teams to continue developing in-house marketing capability and strategic planning.

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What defines us? Firstly, we're 100% Industrial

We're focused on helping B2B industrial businesses (and businesses who service this sector) to become leaders in their market.

And we've come from industrial backgrounds ourselves and are embedded in the sector still.

We always put Strategy before Action

Marketing is more effective when you get the foundations right first, just as you would when constructing a building. In marketing, this involves a well-defined strategic plan, founded on clear market insight.

Only then can you implement an effective, sustainable marketing tactical plan. And build out the structure and capability needed to scale as the business grows.

We empower you to take the lead

We don't want businesses to be dependant on us forever. Our goal is to educate and upskill our clients' teams to be able to lead with confidence and effectiveness.

We want to see a more vibrant manufacturing and industrial sector, filled with market-oriented businesses and high performing, marketing-led growth strategies.

We use a proven marketing playbook

We've refined our marketing playbook over the past 20+ years of our professional experience in the industrial sector, and drawing on some of the best leaders in this sector. 

We haven't made up our own trademarked, unique, unicorn process - we simply work to a rigorous yet flexible process that has proven itself many times over.

industrial-manufacturer-hero

Do we sound like a good fit? Let's connect.

Book a Call
ARE WE ALIGNED?

Wait... so what is marketing exactly?

A lot of marketing agencies (which we are not) are focussed on digital marketing - on promotional activities in other words. They talk a lot about marketing strategy too, but it is often in the context of their digital marketing expertise.

 

As marketing consultants, when we're speak of marketing strategy and planning, we're talking about the whole process:

  • the market analysis and performance diagnosis that comes first to get a clear picture of where your business is at
  • the strategic targeting, positioning and objectives that provide a clear, quantifiable direction
  • the tactical plan, incorporating not just the promotional activities, but also product, distribution and pricing.
  • the resourcing of the plan, including  budgeting, people, software, agencies.

This is what we help build. And we do it in a way that isn't overwhelming and doesn't require your business to stop.

 

More on the topic of Marketing

Articles and insights from our Blog.
See all Articles
brucey-industrial-marketing-testimonials
Traditional marketing strategy meets modern tech.

What is impressive with Brucey is a practical, measured approach to the use of tech, alongside proven strategies - to build confidence with tech platforms, which today are core to all our sales and marketing.

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Ken NockGeneral Manager
Year-on-year key metric growth.

We faced immense challenges and limited resources. Brucey developed the marketing strategy and executed plans to reinvigorate the brand.

brucey-industrial-marketing-clients-testimonials-ins
Graeme SmithGeneral Manager
Smart, informative, savvy.

We have loved working with Brucey - they're exactly what we were looking for. We couldn't have achieved the success we had without them.

brucey-industrial-marketing-clients-testimonials-fsu
Nicole StranoDirector
Strategy + Innovation.

I strongly recommend Brucey for any services related to marketing strategy advisory, marketing planning and implementation support.

brucey-industrial-marketing-clients-testimonials-am
Alessandro MeucciDirector