An hour of strategic marketing expertise
$500 +GST
An hour long "ask me anything" session with a senior industrial marketing consultant. Tackle your most pressing business growth challenges, extract significant strategic value and insights – without a long term commitment.
- You set the agenda
- Invite your team
- 60-minute call
- Call summary + recommendations
What you get
- Experience on tap – you get a one-on-one session with an industrial marketing consultant who has 20+ years experience from 50+ brands.
- You set the agenda – bring your own challenges, questions and uncertainties (see our topics below for additional ideas).
- Invite your team – make it a collaborative team session, or a more focussed one-on-one meeting.
- 60-minute call – enough time for a focused discussion with actionable outcomes. Want more time? Just ask.
- Call recording + summary – we capture the key takeaways and recommended actions, and email them to you the same day.
How it works
- Set the Agenda
Decide what you want to cover in the session. If you have big, meaty topics, generally fewer is better. See our lists of topic ideas below. - Book your session
Choose a date and time that suits you. We'll send you reminders and some helpful tips to get the most out of the session. - Prepare for the call
Ensure you have all relevant resources handy and people ready. And your A/V setup is good to go. - After the call
You'll receive your session wrap-up: the call recording, key insights, and recommendations, ready for you to put them into action.
Topics we can cover
This is essentially an "ask me anything" session. You can bring as many diverse questions as you like – business performance challenges, growth plans, marketing uncertainties, sales enablement roadblocks, etc.
Our recommendation is to be realistic with the time we've allocated, so you get the most out of it. Generally, less is more.
For example: 1 or 2 bigger topics you want to explore in depth, as well as perhaps some smaller tactical questions or concerns that you need an expert opinion on.
Company
- Business goals, plans and aspirations
- Market-orientation
- Business model mapping
- Strategy development
- Tactical planning
Market/Customers
- Market mapping - scope, size
- Market segmentation
- Company profiles (ICP)
- Customer personas
- Decision making units (buyer types)
Competition
- Competitive environment mapping
- Key competitor analysis
- Strategic positioning
Brand
- Positioning (brand strategy)
- Brand codes, style
- Messaging, tone
- Multi-brand architecture
Future Focus
- Changes to products, services
- Regional expansion, adaptation
- New positioning, differentiation
- Mergers & acquisitions
Pipeline/Funnel/Flywheel
- Pipeline stages, ownership, handover points
- Brand building, customer acquisition, retention and expansion
- Conversion rates, leaks
- Marketing > Sales > Customer Service alignment
Past Performance
- Go-to-market review
- Products and services performance
- Channels to market, synergies
- Pricing and profitability
- Promotional effectiveness - inbound/outbound, digital, offline
- Long and short-term analysis
Resourcing
- Team capability, skillsets, alignment
- Systems - CRM, automation, audit, etc
Implementation
- Marketing management
- Recurring performance review and forward planning
Your Consultant
The Strategy Sessions are run by David Leahy, the principal marketing consultant at Brucey.
He has over 20 years industrial marketing experience in Australia and around the world, working with multi-billion dollar global manufacturers including Volvo Commercial Vehicles (Mack Trucks, Renault Trucks) and Acco Brands (GBC, Acco, Rexel, Kensington) and well as numerous small-to-medium-sized industrial businesses (from $5m to $500m).
He brings a comprehensive approach to marketing — beyond just digital tactics — to help businesses see their brand from the customer’s point of view, and to develop strategy accordingly. With extensive experience in industrial marketing and business growth, Dave works across all customer touchpoints (including with sales and customer service teams) to drive real commercial impact.
FAQs
These sessions are best suited to industrial businesses with growth goals, where the leadership team is seeking additional expertise/insights, but not yet looking for (or ready to commit to) a larger scope of work, such as strategic audit or growth marketing plan.
This session is designed to be high-impact in one hour. If you need more time or ongoing support, we can discuss next steps, such as booking in additional sessions or longer workshops, etc.
Alternatively, you might want to consider a Strategic Audit.
Firstly, make sure you know what you would like to cover in the session. Remember, it is a one hour session, so be realistic about what outcomes you'd like to achieve.
After booking, we'll send you some further information on preparing in advance, such as having any resources or documentation handy prior to starting the session; make sure all team members are invited and join the call promptly; and make sure your IT setup is good to go so we can do our best to avoid any technical glitches.