Helpful industrial marketing tools and templates for B2B companies: market research, strategy development, marketing planning and performance.
Business Model Canvas
What is the Business Model Canvas for? This canvas is used to describe, design, challenge, and pivot your business model. Use this canvas to discover insights about the customers you serve, what value propositi...
by David Leahy |
0 min read |
January 30, 2023
by David Leahy |
2 min read |
January 30, 2023
What is the 5 Bold Steps Vision Canvas for? This method helps you design the business vision and bold steps to achieve that vision. Your team will be able to clarify what supports your vision, what challenges y...
by David Leahy |
2 min read |
January 30, 2023
What is the Customer Persona Canvas for? The Persona allows you to put a face and a name to a customer segment. The tool helps you step inside the customer's world and discover what is most important to them. U...
by David Leahy |
2 min read |
January 30, 2023
What is the Context Map Canvas for? The context canvas help you and your team expand your thinking beyond the boundaries of your product, services and organisation, to have a deeper conversation about what’s go...
by David Leahy |
3 min read |
January 30, 2023
What is the Business Model Canvas for? This canvas is used to describe, design, challenge, and pivot your business model. Use this canvas to discover insights about the customers you serve, what value propositi...
by David Leahy |
2 min read |
January 30, 2023
What is the Value Proposition Canvas for? The Value Proposition Canvas is a simple way to better understand your customers needs, and to design products and services they want. It works great on its own, but wa...
by David Leahy |
2 min read |
January 30, 2023
What is the Customer Journey Canvas for? The Customer Journey is a tool to help define the experience a customer goes through in trying to fulfil a particular need. Use it to understand and gain insights into w...
by David Leahy |
3 min read |
January 30, 2023
What is the Storytelling Canvas for? The storytelling canvas allows you to collectively design great stories that will resonate with your audience: by harnessing visual, engaging, insightful, controlled, and in...
by David Leahy |
1 min read |
January 30, 2023
What is the Progress Board for? This canvas allows you to capture any assumptions arising from your business and marketing strategy (e.g. while using the other strategy canvases) and to track your progress test...
by David Leahy |
4 min read |
January 30, 2023
What is the Brand Strategy Canvas for? A one-page brand strategy tool that helps you develop a structured, tangible and relevant Brand Positioning Statement, Brand Essence and Brand Personality for your busines...
