Strategic marketing audit & blueprint for growth

Firstly, we work with industrial businesses - those in manufacturing, engineering and construction or related fields.

Secondly, there are two main industrial business types we typically work with:

• Businesses who have not historically been highly marketing-focussed. They are less strategic and more ad hoc tactically driven, don't use metrics well to measure and drive business outcomes. However, they have a challenge or opportunity in their business that now requires a change of approach e.g. new product/service, change in market  or competitive conditions, desire to grow/scale.
• Marketing-savvy businesses who already do a lot of the above well. The business has likely grown successfully up until now, but are looking for additional expertise to help them through the next phase of growth. This might involve one of many initiatives, such as developing a new business model, systemising their GTM approach, optimising their systems further for scale, developing a solid strategic framework that can be used to drive bold growth objectives.

The Blueprint lays the foundation for a completed strategic growth plan.

Depending on a company's size, complexity, go-to-market process and strategic maturity, the amount of work required to develop a strategic plan can vary greatly.

Hence why we developed a standard Blueprint process, which lays the ground work and then maps out any remaining requirements, including:

• what information gaps require further research, analysis, team discussions, workshops, etc
• developing firm set of strategic  targets, objectives and positioning
• modelling a viable budget that enables these objectives to be reached
• mapping out a 12 month marketing and sales/service enablement plan
• defining additional resources, including people, systems, training
• capturing quick wins that can be concurrently working on

We often work alongside businesses during this Blueprint Implementation phase to complete their strategic marketing plan, whilst concurrently acting on quick win opportunities, training teams, getting systems operational and optimised.

Our Audit & Blueprint process generally takes 2-3 weeks. This is largely determined by the availability of your team and ability to stick to agreed timelines.

Where business requirements dictate a shorter or longer timeframe (e.g. pressing business needs, a pending acquisition, multiple timezone challenges, etc) we can discuss options to adapt the timing to suit.

This is determined a lot by the business priorities and ongoing commitment to marketing implementation. However, we aim to work with businesses targeting multi-million dollar growth and/or profit improvement.

For example, 10% to 30% YOY growth goals.

We've helped double revenue year-on-year, achieve 25% EBIT, scale teams and market penetration, develop and launch market-changing products and enter new global markets.

In general, we want a business to achieve a 20x - 100x return on their investment with us.

One thing our customers have in common in their leadership team is a lack of time. We've built the Blueprint process to minimise as much as possible the time required from key people.

We customise who is involved in each step based on the availability of key people in your business. But we absolutely need some involvement from the leadership team, as well as key people across sales, marketing, customer support.

In total, the process requires about 7-10 hours over 4 meetings (and we willingly increase this when more time is needed). Often if the MD/CEO or other key roles can't or shouldn't be involved in all meetings, we work through this with you in our initial Discovery Call.

This is a Blueprint for Growth. As such, it should fundamentally take into account the longer-term company goals, vision and direction.

This dictates a need for key people from the leadership team to be involved e.g.

• MD/CEO/Owner
• GMs or heads of department
• Key sales and customer service/success roles
• Marketing team
• Other relevant roles as applies to your business e.g. key technical, financial, operational roles

We've priced the Blueprint to work for small businesses too, though understand for some, especially < $3m it may seem like a big commitment. Or perhaps you're more concerned of the ROI or the ability to implement the Blueprint with a small team.

We recommend that if everything about the Blueprint and the kind of business it is suited to resonates with you, then book a call with us. That way, we can walk you through in a bit more detail what we've done for other similar businesses and answer specific questions.