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Construction Marketing

We're an industrial marketing consultancy for the construction industry.

We build solid and sustainable marketing capability for construction-related businesses, through a combination of strategic planning, marketing technology and performance-driven campaigns.

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Source:  ABS, Innovation in Australian Businesses

Construction Marketing

The most innovative construction businesses are marketing-led

As Australia's third largest employer, the Construction industry is also one of the slowest to embrace digital technologies and innovation.

This includes everything from having a strong web presence to investing in digital technology for activities like quoting, service delivery and process automation.  

Marketing plays a key role in helping businesses grow through digital transformation - not just by polishing their brand and optimising a website, but by gaining a deeper understanding of customer needs and the buying journey, forging stronger relationships, identifying market trends, and shaping future products, services and business models.

Our approach to construction marketing

We co-create marketing plans that balance quick wins and long-term performance gains for businesses in the construction sector. Where deficient, we get you up to speed. Where proficient, we optimise further for growth. And we work to scale your marketing in alignment with your business goals and capability.

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Marketing foundations

Our relationship starts by preparing businesses for sustainable growth.

We audit past performance, current marketing capability and business goals. From the insights we uncover, we identify resource gaps, develop your strategy and recommend a marketing technology suite. It's a balanced approach that establishes a strong marketing foundation, whilst enabling us to more quickly deliver success for your business. 

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Demand & revenue generation

Our focus shifts to activity that will deliver revenue growth (or other business priorities).

We roll out your content strategy, refine your conversion paths, align sales and marketing, and leverage opportunities to amplify content. Throughout this phase we continually experiment, capture insights, validate assumptions, and optimise for maximum return on your marketing investment.

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Scale with the business

As you grow, we grow with you.

We leverage successful marketing efforts, creating more diverse content and refining your process to reach new audiences, new regions, launch new products. We work with you to shape a stronger brand position and marketing strategy for the future of the business.

Industrial Marketing Expertise

Why choose Brucey to develop your marketing strategy?

20+ years

marketing experience

We bring more than two decades of senior marketing expertise to fast-track the creation of a robust, actionable marketing plan.

50+ brands

manufacturing & industrial

We've worked with over 50 brands, developing marketing strategy and plans to grow businesses in countries around the world.

100% industrial

including service providers

We're focused on helping B2B industrial businesses (and businesses who service this sector) to become leaders in their market.