- Services
- Marketing Audit
Marketing audits to optimise your performance
We provide a range of Marketing Audit services for industrial businesses: from auditing the whole business for marketing effectiveness and opportunities for improvement; to auditing specific marketing channels, processes and software.
Smart, informative, savvy.
We have loved working with Brucey - they're exactly what we were looking for. We couldn't have achieved the success we had without them.
Nicole S
Director, Foundation Solutions
Year-on-year key metric growth.
We faced immense challenges and limited resources. Brucey developed the marketing strategy and executed plans to reinvigorate the brand.
Graeme S
GM, Insulect
Traditional marketing strategy meets modern tech.
What is impressive with Brucey is a practical, measured approach to the use of tech, alongside proven strategies - to build confidence with tech platforms, which today are core to all our sales and marketing.
Ken N
GM, STA Engineers
Strategy + Innovation
I strongly recommend Brucey for any services related to marketing strategy advisory, marketing planning and implementation support.
Alessandro M
Owner, AM Design
Strategic Marketing Audit
A whole-of-business marketing readiness audit
Our Strategic Marketing Audit involves assessing the overall marketing capability and readiness of the business. The audit provides key recommendations relating to achieving current business priorities as well as improving the longer-term performance of the business.
Rather than assessing the detailed performance of each individual marketing channel or tactics (like we would in an specific audit for a website, email marketing, etc), the Strategic Marketing Audit works at a higher level, evaluating the factors that contribute to a high-performance marketing function.

Status Quo
What is the current business situation and marketing process, resources?

Past Performance
How has the business planned and performed over the previous 12+ months?

Roadmap
What plans, processes and measures are already in place for the year ahead?

Future State
Where is the business aiming to get to in the next 5 to 10 years?
Individual marketing audits
In addition to the strategic marketing audit, we can conduct individual audits to assess a given marketing channel, tactic or process. These audits dive into the details and deliver a lot more short-term practical improvements. Some of the most common audits include:
HubSpot CRM audit
Full funnel audit (marketing & sales & service)
Product planning audit
Marketing systems audit
Content audit
Sales process audit
Website audit
Email marketing audit
Social media audit
To find out how we can work with you on your marketing audit requirements, the costs and timeframes involved, book a Discovery call with us.

From the Marketing Toolbox
Guide to Audits
For more insight into the different types of marketing audits, what is in each and the benefits of doing them, check out our straightforward marketing audit guide.
Marketing Audits
4 reasons to get a strategic marketing audit?
It's not uncommon for businesses to want to jump straight into tactics - let's launch a new campaign, rebuild our website, start advertising, develop a targeted outreach program... When these decisions lack the insights and strategy to support them, such actions often performing poorly - or worse yet, can't be properly measured.
If your business does not already have a robust marketing process in place - that puts analysis and strategy before tactics, then a strategic marketing audit could be for you. Here are three main benefits of such an audit:
Clarity of goals
The audit takes a high-level look at your past, present and future. In doing so, it unlocks insights that often help clarify whether your current goals and plans are robust or whether they need refinement or rethinking.
Capability and effectiveness
The audit also assesses your ability to deliver and measure these goals and the tactical activities associated with them. It gives insight into how effective you are and how you might improve this.
Spend time to get time
The biggest barrier to an audit is because the business wants to act quickly and don't believe they can afford to slow things down for an audit. Whatever the reason, whilst the audit requires the business to dedicate some time to it - usually 1 to 2 weeks - the time you get back is significantly greater, in terms of making the right decision, ensuring you are adequately resourced and are able to implement effectively.
It also helps set you up for a more robust strategic planning process in the future - directing resources to where they can make the greatest marketing impact for the business.
Test out Brucey
For first time clients to Brucey, a strategic marketing audit is also a great way to test if we're a good fit. You get great insight into how we work across all our services, with a fixed investment and you get significant value from the recommendations and action plan that result - so even if you don't want to continue with us, you have a highly actionable document you can implement on your own or with another agency.
Service Delivery
How we audit your marketing
We can deliver a marketing audit via a number of formats, depending on your location and what suits your business needs.

Workshops
Delivered in-person or via video conferencing and online tools.

Questionnaires
Pre-built templates to speed up data gathering and analysis.

In Person
Concise sessions to conduct analysis, and deliver recommendations.

Video Conferencing
In combination with online tools such as Miro, Monday and Google Workspace.

Audit Services
Marketing Audit Pricing
Our audit services are built to suit a variety of different business marketing needs. But ultimately we can craft a custom scope, so you can leverage our expertise as your priorities dictate.
Individual Audits
From $1K
We can perform a range of marketing audits for specific marketing assets, channels, tactics or processes. Get in touch with us with your requirements.
Most audits follow a standard process:
- Initial questionnaire to capture key info
- Planning call, to ask and answer essential questions
- Detailed analysis and insight gathering
- Recommendations documented
- Video call to present findings, action plan
Strategic Marketing Audit
$4K
Our core marketing audit, assessing the overall marketing capability and readiness of the business. On completion, you'll have everything you need to make more informed strategy and planning decisions.
Deliverables include:
- Completed analysis templates
- Past performance review
- Marketing scorecard
- Key recommendations
- Marketing action plan
- 1-2 week delivery
Combination Audits
$POA
Often businesses request a strategic marketing audit plus one or more audits on specific assets or processes e.g. website, sales process
We can tailor a package to suit:
- Two or more audits across marketing, sales, customer service
- Delivered concurrently or one after the other, per business requirements
- In conjunction with third-party agencies, where you already have them in place
- Faster turn-around
Need help to audit your marketing?

Industrial businesses need robust marketing strategy more than most
The average industrial business tends to lag behind other sectors when it comes to marketing capability. Subsequently marketing is less impactful, out of sync with sales, and marketing effectiveness is often not able to be measured well.
In an increasingly complex and digitised world, it is more important than ever for businesses to understand their market, structure a strong brand position and develop a strategy for success.
Industrial Marketing Expertise
Why choose Brucey to audit your marketing performance?
20+ years
marketing experience
We bring more than two decades of senior marketing expertise across marketing strategy, process, systems and management.
50+ brands
manufacturing & industrial
We've worked with over 50 brands, developing marketing strategy and plans to grow businesses in countries around the world.
100% industrial
including service providers
We're focused on helping B2B industrial businesses (and businesses who service this sector) to become leaders in their market.
FAQs for our marketing audit services
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How long does a marketing audit take?
It depends on which audit you require.
The strategic marketing audit is usually 1 to 2 weeks, depending on business size, complexity and your availability.
Individual marketing audits vary significantly based on their scope, anywhere from a day or two, to a couple of weeks.
To get a clear timeframe, get in touch and we can provide a more accurate estimate.
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Where does a strategic marketing audit fit in the overall marketing process?
The audit is largely focussed on the "diagnosis" phase of the marketing planning process - prior to strategy and tactics.
It does not go into as much detail as you would during a full diagnosis phase (more evaluation and research), however it also goes beyond the diagnosis phase in that it provides recommendations based on both the current business goals and the insights uncovered during the audit. It aims to get the business moving in the right direction, even if a complete strategic plan has not been developed at the time.
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Do I need an audit if I'm going to do a marketing plan?
Generally no. We would cover everything that is in an audit as part of the strategic planning process.
Industrial Expertise
Our Marketing Services
Our full range of marketing services for the industrial sector.
Book a Discovery Call
Find out how we grow industrial businesses
Marketing that drives sustainable business growth
Most businesses we work with have growth goals and need help to develop and execute the strategy, such as:
- new products or services to launch
- geographic or market expansion
- an acquisition or merger
For others, it’s less about product/market or revenue growth, and more about growing profit or effectiveness due to:
- a change in competitive / market conditions
- an opportunity to optimise performance
- improve customer alignment
If this sounds like you, get in touch to see how we can help you achieve your goals.