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STRATEGIC MARKETING BLUEPRINT

A framework to strengthen marketing performance and market leadership

A strategic audit of your entire marketing function and business environment, resulting in a Marketing Blueprint and 90-day Action Plan. It is a fast-tracked process that avoids planning paralysis, enables quick wins and prepares the business for a more strategic approach.

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WHO'S THE MARKETING BLUEPRINT FOR?

Leaders who want marketing-led business growth

The Marketing Blueprint is for leaders who want to build a customer-oriented business and who understand marketing is not only a promotional function (ads, website, events, etc), but one that drives business success through market analysis, strategy development and tactical implementation across all 4Ps (product, distribution, pricing, promotion).

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Business LeadersCEOs, MDs, Owners

"I want to understand the current state of our marketing and the steps we need to take to achieve our growth goals"

  • An unbiased assessment of marketing capability and performance from an industrial expert
  • Identify weaknesses, gaps and quick wins
  • Get an actionable roadmap to kickstart a new phase of marketing-led growth
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Marketersof all levels: Junior to CMO

“We need someone with industrial marketing expertise to help us develop a strategic marketing framework and sustainable implementation plan."

  • An added senior marketing resource to collaboratively build a high performing team
  • Help to get out of the operational weeds and into a more strategic view
  • Get an actionable, repeatable marketing process
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InvestorsMergers, Acquisitions

“We want an independent health check of the business pipeline and marketing capability, to support investment and planning decisions."

  • Identify opportunities for improvement and growth, including quick wins and longer-term strategic moves
  • Uncover key strengths, weaknesses, gaps and issues
  • Get a ready-to-go 90 days action plan to kickstart performance improvements from day 1
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Sales LeadersGMs, BDMs, CROs

“I want to drive increased pipeline performance through better alignment and collaboration with marketing."

  • Identify the root causes of subpar sales performance
  • Pinpoint where the greatest opportunities for sales and marketing improvement are and how to take action
  • Build a collaborative framework for sustained sales and marketing success

Develop a sustainable marketing model that drives growth measurably

A business doesn't grow in marketing maturity and sales performance with a short-term focus on ad-hoc tactics. Success requires a deeper understanding of the business environment and a well-conceived plan of attack. 

Our 90 day Strategic Blueprint provides the foundations of a high-performance marketing strategy and puts you firmly on the path to market leadership.

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A COMPLETE ASSESSMENT

What's in the Blueprint?

We use insights captured in an audit and in exploratory discussions with your team to develop your Strategic Blueprint. It encompasses all aspects of a mature approach to marketing. The Action Plan is the final component of the Blueprint, where we map our recommendations and related business priorities to a 90 day Kanban board. 

Business Snapshot & Goals Mission, core competencies, future direction, priority goals and biggest challenges.  
Past Performance Business, sales and marketing performance review over the preceding 12+ months.  
Market Segmentation Mapping the market size, boundaries, the segments within and customer profiles.  
Competitive Positioning Defining the competition and alternatives, and how your positioning differs from theirs.  
Brand Health How your brand stacks up in terms of consistency and distinctiveness: codes, style, messaging.  
Strategic Opportunities Identifying the greatest opportunities: internal business, external environment.  
Team & Skills Analysis of the team structure and capability (employees, agencies, contractors).   
Software & Processes What tech stack the business requires and the processes that guide the work.  
Blueprint A comprehensive overview of the current state of marketing. A 90-day action plan with clear priorities and initiatives.  
OUR PROCESS

What happens after the Blueprint?

A completed Blueprint provides everything you need to start building out a strategic marketing plan.

The next step is the Implementation of the Blueprint. It is where you start actioning the recommended initiatives for quick wins, conduct analysis to close gaps in information, lock down the strategic direction and develop a full tactical marketing plan and budget.

You can continue to work with Brucey, leveraging our experience to lead the implementation and achieve the desired outcomes within the project timeframe. Or businesses can choose to implement the Blueprint on their own if they feel they are adequately resourced.

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The Process & Steps

How we build you a Strategic Blueprint in 2-3 weeks

We specifically developed the Blueprint service to avoid analysis paralysis (and related business ailments!). The Blueprint process enables us to rapidly assess the marketing capability of any industrial business (irrespective of size, business model or maturity or marketing prowess) and provide a strategic blueprint in 2-3 weeks. This in turn maps out a 90 day action plan shaped to fit the strengths, shortcomings, priorities and resources of each business.

  • KICK OFF

    We recap the process, outcomes and expectations. Then schedule all future meetings in advance and get you to complete a detailed assessment.

    • Kick-off Meeting
    • Online assessment
    • Schedule meetings
  • DISCOVERY

    After reviewing your assessment and all available information, a Discovery meeting follows, focussed on deepening our understanding of your immediate priorities, your current business environment and capability.

    • Discovery Meeting
    • Scorecard review
    • Business goals and priorities
    • Marketing capability
  • DIAGNOSIS

    Following a deeper diagnosis of your situation, we meet again to discuss our findings and potential strategic direction for the business, ensuring we remain aligned on the priorities.

    • Diagnosis Meeting
    • Market segmentation and ICPs
    • Customer funnel and pipeline analysis
    • Strategic opportunities
    • Potential tactical playbooks and resourcing
  • BLUEPRINT PRESENTATION

    Finally we build out the Strategic Blueprint and 90 day Action Plan. We present this to your team for final review and discuss options for Implementation.

    • Blueprint Meeting
    • Strategic blueprint review
    • Action Plan review
    • Next steps: Implementation
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Watch the Blueprint walkthrough

See first-hand how the Strategic Marketing Blueprint process works.
And the different it will make to your business now and into the future.

Not sure? Take our 4min Health Check

A Self assessment, get a quick, high level insight into how much you might need this, and if its a good fit for you, what is covered. (no email needed)
Still got questions?

FAQs

How is the Blueprint different from a Strategic Marketing Plan?

The Blueprint is essentially a precursor to a Strategic Plan.

Depending on a company's size, complexity, go-to-market process and strategic maturity, the amount of work required to develop a strategic plan can vary greatly.

The Blueprint is a standard process we can use with any industrial business, to diagnose their current situation and develop an action plan, the outcome of which is ultimately a completed strategic marketing plan, whilst concurrently addressing information gaps and acting on quick win opportunities.

What does the Blueprint give us?
  • Marketing Scorecard:  an in-depth health check based on our strategic audit of your business capability and marketing performance.
  • Strategic Blueprint:  a blueprint model of your go-to-market process, including business environment, customers, competitors, brand positioning, pipeline, etc.
  • 90 Day Action Plan:  a step-by-step process to complete your strategic marketing plan, which includes closing any information gaps, finalising strategy development, actioning quick wins, detailing the tactical plan and budget.
  • Plus recorded videos of our sessions, access to tools and templates.
How long does the Blueprint take? Our Marketing blueprint process generally takes 2-3 weeks. This is largely determined by the availability of your team and sticking to agreed timelines.
Who is the Blueprint a good fit for?

There are two main business types we typically work with in this way:

  • First are businesses who have not historically been highly marketing-focussed. They are less strategic and more ad hoc tactically driven, don't use metrics well to measure and drive business outcomes. But there is a challenge or opportunity in the business now requiring a change of approach e.g. new product/service, change in market  or competitive conditions, desire to grow/scale.
  • Second are more marketing-savvy businesses who already do a lot of the above well. The business has likely grown successfully up until now, but to help them through the next phase of growth, they are looking to systemise their marketing/pipeline model, optimising it further for scale, ensuring it is sustainable and with solid metrics that can be used to drive genuine outcomes.
How much does the Blueprint cost?

The Strategic Blueprint is a standard process priced irrespective of business scale or complexity. However the amount of work required in the Blueprint can still vary somewhat, depending on the business.

As such, it is priced between $8K and $12K. Once we jump on a call with you to understand your business and goals better, we can provide a firm price.

We've tried to find a price point that is viable for smaller industrial businesses (e.g. $3-10m), whilst also allowing us to dig deep enough into the diagnosis of more complex or larger industrial businesses (e.g. $40m+) to unlock relevant insights and deliver excellent value in the Blueprint in any situation.

Then, in the Implementation phase that follows the Blueprint, the work required if often substantially different for a smaller or simpler business compared to a larger, complex one.

What return on investment can be expected?

This is determined a lot by the business priorities and ongoing commitment to marketing implementation. However, we aim to work with businesses with goals focussed on multi-million dollar growth and/or profit improvement.

We've helped double revenue year-on-year, scaling teams and market penetration accordingly, develop and launch market-changing products and enter new global markets.

In general, we want a business to be able to get a 20x - 100x return on their investment with us.

UNBIASED SNAPSHOT

Get clarity on market landscape and status quo

Brucey is a small team of industrial marketing consultants. We use a proven strategic marketing playbook to assess performance, design strategies and build complete marketing engines for early-stage software companies.

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CLARITY

Get clarity on market landscape and status quo

Brucey is a small team of industrial marketing consultants. We use a proven strategic marketing playbook to assess performance, design strategies and build complete marketing engines for early-stage software companies.

art concept via kalungi
MOMENTUM

Move forward, quick wins, planning longer term strat

Brucey is a small team of industrial marketing consultants. We use a proven strategic marketing playbook to assess performance, design strategies and build complete marketing engines for early-stage software companies.

art concept via kalungi
ALIGNMENT

Get clarity on market landscape and status quo

Brucey is a small team of industrial marketing consultants. We use a proven strategic marketing playbook to assess performance, design strategies and build complete marketing engines for early-stage software companies.

art concept via kalungi
RAPID TURNAROUND

Days not months

Brucey is a small team of industrial marketing consultants. We use a proven strategic marketing playbook to assess performance, design strategies and build complete marketing engines for early-stage software companies.

art concept via kalungi
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Ready to Grow?

Get in touch with us today to take the next step towards a sustainable strategic marketing framework for your business.