A framework to strengthen marketing performance and market leadership

The Blueprint is essentially a precursor to a Strategic Plan.

Depending on a company's size, complexity, go-to-market process and strategic maturity, the amount of work required to develop a strategic plan can vary greatly.

The Blueprint is a standard process we can use with any industrial business, to diagnose their current situation and develop an action plan, the outcome of which is ultimately a completed strategic marketing plan, whilst concurrently addressing information gaps and acting on quick win opportunities.

• Marketing Scorecard:  an in-depth health check based on our strategic audit of your business capability and marketing performance.
• Strategic Blueprint:  a blueprint model of your go-to-market process, including business environment, customers, competitors, brand positioning, pipeline, etc.
• 90 Day Action Plan:  a step-by-step process to complete your strategic marketing plan, which includes closing any information gaps, finalising strategy development, actioning quick wins, detailing the tactical plan and budget.
• Plus recorded videos of our sessions, access to tools and templates.

There are two main business types we typically work with in this way:

• First are businesses who have not historically been highly marketing-focussed. They are less strategic and more ad hoc tactically driven, don't use metrics well to measure and drive business outcomes. But there is a challenge or opportunity in the business now requiring a change of approach e.g. new product/service, change in market  or competitive conditions, desire to grow/scale.
• Second are more marketing-savvy businesses who already do a lot of the above well. The business has likely grown successfully up until now, but to help them through the next phase of growth, they are looking to systemise their marketing/pipeline model, optimising it further for scale, ensuring it is sustainable and with solid metrics that can be used to drive genuine outcomes.

The Strategic Blueprint is a standard process priced irrespective of business scale or complexity. However the amount of work required in the Blueprint can still vary somewhat, depending on the business.

As such, it is priced between $8K and $12K. Once we jump on a call with you to understand your business and goals better, we can provide a firm price.

We've tried to find a price point that is viable for smaller industrial businesses (e.g. $3-10m), whilst also allowing us to dig deep enough into the diagnosis of more complex or larger industrial businesses (e.g. $40m+) to unlock relevant insights and deliver excellent value in the Blueprint in any situation.

Then, in the Implementation phase that follows the Blueprint, the work required if often substantially different for a smaller or simpler business compared to a larger, complex one.

This is determined a lot by the business priorities and ongoing commitment to marketing implementation. However, we aim to work with businesses with goals focussed on multi-million dollar growth and/or profit improvement.

We've helped double revenue year-on-year, scaling teams and market penetration accordingly, develop and launch market-changing products and enter new global markets.

In general, we want a business to be able to get a 20x - 100x return on their investment with us.