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David Leahy

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I'm an industrial marketing consultant, providing senior-level marketing advisory and management services to businesses in manufacturing, engineering and construction.

Blog Post by David Leahy

David Leahy3 min read

5 Bold Steps Vision Canvas

Develop a clear, purposeful vision for your business, along with bold steps needed to achieve that vision and any roadblocks ...
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David Leahy2 min read

Customer Persona Canvas

The Persona Canvas allows you to put a face and a name to a customer segment. The tool helps you step inside the customer's ...
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David Leahy3 min read

Context Map Canvas (Business Environment Scan)

The context canvas help you and your team expand your thinking beyond the boundaries of your product, services and ...
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David Leahy4 min read

Business Model Canvas

This canvas is used to describe, design, challenge, and pivot your business model. Use this canvas to discover insights about ...
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David Leahy3 min read

Value Proposition Canvas

Use this tool to better understand your customers needs, and to design products and services they want. It works great with the ...
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David Leahy3 min read

Customer Journey Canvas

This tool helps define the experience a customer goes through in trying to fulfil a particular need and how your customer ...
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David Leahy4 min read

Storytelling Canvas

The storytelling canvas allows you to collectively design great stories that will resonate with your audience: by harnessing ...
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David Leahy2 min read

Progress Board - Test and Validate Business Assumptions

This canvas allows you to capture any assumptions arising from your business and marketing strategy (e.g. while using the other ...
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David Leahy5 min read

Brand Strategy Canvas

This one-page brand strategy tool helps you develop a structured, tangible and relevant Brand Positioning Statement, Brand ...
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