How we package and price our marketing services

We provide marketing consulting and virtual CMO services via flexible retainers and fixed-scope projects, depending on the business needs.

Marketing Retainers

Our flexible retainers are designed for businesses with a need for regular monthly marketing support, whether just for a few months or for ongoing collaboration.

The retainers are made to work for the client:

  • they can be increased or decreased as needed,
  • can be cancelled at short notice for any reason, and
  • can adapt to include whatever services are required.
That's not to say we don't plan ahead - we do quarterly and annual planning with every business we work with. However, we remain as flexible as possible to fit in with fluid business needs.

Marketing Advisory


Strategic input to review past performance, evaluate business priorities, develop new initiatives and support flexibly as needed.


  • Monthly review + advisory session, ~90mins
  • Fortnight progress check-in, ~45mins
  • Pre- and post-call review, preparation
  • Recorded video sessions
  • Actions documented and tracked in project management tool
  • Services can be flexibly adapted to suit business needs, per the menu below

Marketing Strategy & Planning


Develop an annual strategic plan; review and optimise each month; conduct a deeper strategic review every quarter.

Scope could include:

  • Annual strategic planning process, with documented plan as deliverable x1/yr
  • Monthly analysis, review and reset x8/yr
  • Quarterly deep dive, strategy adjustment and detailed planning x3/yr
  • Average of ~6 hours monthly
  • Recorded video sessions
  • Actions documented and tracked in project management tool
  • Services can be flexibly adapted to suit business needs, per the menu below

Marketing Management

From $4400

A combination of strategic planning (annual, quarterly and/or monthly) and senior marketing management expertise to support growing businesses.

Scope could include:

  • Strategy + Planning development
  • Managing the implementation of the marketing plan
  • Working as part of the leadership team
  • Research, analysis and insights
  • Marketing process and systems build
  • Any other marketing needs, flexibly adapted to suit the business, per the menu below
  • Recorded video sessions
  • Actions documented and tracked in project management tool

The Retainer Services Menu

Our retainers are built to suit different business marketing needs, but all are ultimately flexible, so you can leverage our expertise as your priorities dictate. Essentially, if it falls within the marketing function - or is related the the broader customer journey, such as product development, sales, account management and customer service, then chances are we can help:

  • Audit performance + recommend options, action plan
  • Strategy + planning: annual, project-based, new venture
  • Workshop specific elements of strategy, competition, positioning, market, budgets, etc
  • Process + systems optimisation
  • Marketing implementation support, training, coaching
  • Team + management meetings
  • Dashboard & reporting setup
  • 1-to-1s with team members
  • Evaluate full customer journey: marketing, sales, service.
  • Engage with + recommend vendors, subcontractors, agencies
  • Software & Systems scoping, setup, onboarding, support

Marketing Projects

Projects are favoured over a retainer where there is a clear, fixed scope of marketing services needed, and the engagement is unlikely to continue into additional services or support in the immediate future.

Some examples include:

A Marketing Audit  (this is often a good way for new clients to test out our service and determine for themselves whether we're a good fit)

A Strategic Marketing Plan

Marketing Software Implementation

Process Mapping & Improvement

A series of Workshops

Campaign Development

Industrial Marketing Expertise

Why choose Brucey for strategic marketing support?

20+ years

marketing experience

We bring more than two decades of senior marketing expertise across marketing strategy, process, systems and management.

50+ brands

manufacturing & industrial

We've worked with over 50 brands, developing marketing strategy and plans to grow businesses in countries around the world.

100% industrial

including service providers

We're focused on helping B2B industrial businesses (and businesses who service this sector) to become leaders in their market.